Business Economist Digital Marketing, Certificate 30135 en

Application deadline

15/04/2026

Duration

2 Semester

Study form

Extra-occupational studies

Fees

2930 € / Semester

The advanced training program “Business Economist Digital Marketing” at Schmalkalden University of Applied Sciences is with a length of 2 part-time semesters. The course focuses on the optimal use of the Internet for attention-grabbing campaigns or as a sales channel. Methodically based management and general law, Accounting, investment and finance, Marketing, Marketing conception and market research, Online marketing conception, website planning and web controlling and other subjects are part of the course curriculum. Candidates are required to present a completed university degree or a comparable degree at a vocational academy and at least one year of professional experience. Graduates are able to plan communication and offer design via the Internet in a strategy-compliant and target-oriented manner, to implement and control the measures creatively and to monitor their success.