Media Management: Management in Digital Media, B.A. 27725 en

Application deadline

No information

Duration

7 Semester

Study form

Full-time studies

Fees

3900 € / Year

The study course “Bachelor of Arts in Media Management: with Management in Digital Media” offers know-how on the rules of the web, digital media trends and ways to win audience there. Within the seven semesters of the course students will understand how social media redefined publicity and communication in general. This full-time program focuses on understanding and managing the network culture of influencers brand messages, viral YouTube marketing, clever advertising slogans and how to reach millions of people. The possible career paths after graduating can be in all areas of digital media. In particular in Publishing houses and newspapers, Radio and TV stations, Market research institutes, Media planning agencies, PR and communications agencies, Trade fairs and tourism and many more. The course covers subjects like Communication & Media Management, Presentation Techniques, Media Markets & Media Policy, Public Relations & Communication Channels, Market Analysis & Business Models, Design Theory, Interaction Design, Research & Editing, and other.