Social Media Manager, Certificate 30309 en

Application deadline

04/01/2026

Duration

9 Days

Study form

Extra-occupational studies

Fees

1790 € / Semester

The certificate course „Social Media Manager” at Technical University of Cologne is in the form of extra-occupational training with a length of 9 days. The course is meant for social media users and decision-makers from marketing, market research, corporate communication, PR, press and related areas with a university degree or with professional training in the areas mentioned and relevant professional experience, e.g. salesperson for marketing communication. Social media basics, Online communication, Online reputation, Social media monitoring, Social media marketing and other topics are explored through the curriculum. Students learn to estimate the usage potential of different social media platforms for specific target groups, work out communication chains and emergency plans in order to be able to process negative feedback efficiently and purposefully, control creative social media campaigns based on set performance goals and more.