Marketing & Sales Management, MBA 27777 en

Application deadline

30/09/2025

Duration

4 Semester

Study form

Extra-occupational studies

Fees

4900 € / Year

The University of Bayreuth offers the “MBA Marketing and Sales Management” part-time continuing education course that aims to focus in sales. It has the purpose to help the students to think and act in entrepreneurial way, design and innovative business models based on scientifically proven success strategies, as well as to use the opportunities of the digital chances. The course is divided into 4 semesters. The 1st semester focuses on Visionary business models, the 2nd semester on strategy and strategic thinking, followed by the 3rd semester, which is teaching Digital Transformation and Entrepreneurship, and the 4th one that enables the students to gain knowledge in the Entrepreneurship and success strategies. The entry requirements include a completed (technical) university degree and one year of professional experience, as well as language skills: German B2.