Technical Sales & Marketing, B.A.

Application deadline

30/09/2024

Duration

7-9 Semester

Study form

Full-time studies; Extra-occupational studies; Practice-integrated studies

Fees

6480 € / Semester

This business administration major deals with the central business function of marketing and sales - essential for every company. Nowadays, marketing is not only about developing advertising measures in paper form, but also about getting the attention of customers in many different ways.

Using practical examples, we teach the students at the HDBW& how to succeed in standing out from all the other companies and, in the end, how to get the attention of the respective target group. The important thing here is how closely sales and marketing are intertwined. After all, only the elaborated sales plan enables successful market access.

In both areas, psychosocial aspects must be taken into account, since companies should put themselves in the shoes of their customers and also dare to try to recognize future customer wishes.

Thus, we prepare HDBW graduates in the best possible way for challenges in the areas of sales and marketing.

• General: No NC

Bachelor's degree:

• Advanced technical college entrance qualification or
• Subject-related higher education entrance qualification or
• General university entrance qualification
• Also without Abitur with corresponding previous vocational training